Story of a Trailing Spouse: Sweets of Iran...

Salaam,

Looking for something sweet and delicious in Iran? Well, when it comes to the world of confectionery in Iran, you can be rest assured there is no shortage of choice and selection whatsoever. Whether you are looking for chocolates, hard candies, wafers, bonbons, cookies, crackers, biscuits, marshmallows and toffees, there are a wide range of them available in almost every confectionery and corner shops nearby.

However, talking about chocolates in particular, there are a couple of Iran’s leading confectionery groups with reputably established brand names that always come to my mind.

On top of my favorite shopping list for chocolates and snacks in Tehran is Shirin Asal. Established in 1990, the company has grown from a small factory to become the country’s leading confectionery group today. The shop offers an assortment of chocolates, biscuits, cakes, wafers, cookies, crackers, candies and even chewing gums.

Perhaps it can be described as the only fully integrated local confectionery group that produces and markets high-quality cocoa, chocolates and confectionery products albeit at a comparatively much lower price than many other local and imported brands.

Other well-known Iranian brands and of equally delightful taste include Baraka, Aidin, Farmand, Anata, Achachi and Chichak, to name a few.

Hence Iran’s confectionery products, mostly based in Tabriz in northern Iran, seem to be expanding in popularity not only locally but are also competing to become one of the main leading manufacturers in the region and gradually being welcomed by international quality oriented markets.

Iranian confectionery can be too sweet for some tastes, but if you have a sweet tooth and are looking for something peculiarly sweet as a memento and souvenir of your next visit to Iran, I suggest you could try some of the Iranian chocolates and candies to bring home…

Wassalam.